Ramona's CV
Ramona Ruiz
Corporate Communications | Executive Communications | Digital Communications
Profile summary
Strategic corporate communications executive with 24 years shaping brand, public relations, and digital outcomes across GCC markets. Known for translating complex corporate strategy, financial results, and sustainability initiatives into accessible digital content for global audiences. Committed to aligning executive positioning and corporate reputation with business priorities.
Career highlights
Corporate and Executive Social Media: Developed corporate and executive social media communications across LinkedIn, Instagram, YouTube, and X for senior leaders and key stakeholders.
Sustainability and ESG Reporting: Supported sustainability reporting and ESG disclosures across six external assessment and disclosure platforms while co-editing the annual sustainability reports.
International Public Relations: Developed communications for corporate announcements, partnerships, launches, events, and executive engagements to support international positioning and corporate reputation.
Journalism and News Reporting: Reported on major developments, breaking news, interviews, features, and in-depth reports under demanding daily deadlines for multiple media publications.
Key skills
Professional experience
Defines corporate social media strategy for e& Group and senior leaders, steering brand communications across LinkedIn, Instagram, YouTube, and X. Collaborates with Investor Relations, Sustainability, Strategy, Brand, and external agencies to align messaging, accuracy, and delivery.
- Translates corporate strategy, financial results, annual reports, white papers, and business announcements into accessible digital content for external audiences.
- Develops messaging across telecommunications, AI, fintech, sustainability, and enterprise technology, including social copy, executive messages, video scripts, and campaign content.
- Supports executive positioning and ship by adapting complex business subjects for different audiences and platforms.
- Reviews corporate and executive content against source material, identifying unsupported claims, factual gaps, inconsistencies, and potential reputational issues before publication.
- Informs editorial planning and content optimisation using channel performance, audience behaviour, and sentiment data while maintaining corporate tone and brand standards.
Shaped international positioning and corporate reputation through communications for corporate announcements, partnerships, launches, events, and executive engagements, while supporting media relations, monitoring, and reporting requirements.
- Co-edited the 2021 Sustainability Report and supported the 2022 Sustainability Report alongside UN Global Compact Communication on Progress requirements.
- Coordinated executive activities and content for COP27, producing the initial draft of the net zero commitment announcement.
- Managed World Economic Forum engagement and coordinated senior executive participation for the Davos Annual Meeting.
Directs corporate messaging, managing internal communications, public relations, and corporate social responsibility initiatives. Coordinates media relations and crisis communications activities across business units, reporting directly to communications leadership.
- Drafts corporate statements, press releases, and briefing materials in coordination with business stakeholders for timely distribution.
- Monitors media coverage and generates reputation management reports using CARMA and Vuelio tools.
Guided coverage of government services, municipal affairs, transport, and aviation developments across Abu Dhabi, Dubai, and the Northern Emirates. Developed editorial planning contributions for special projects including Portraits of the Nation and Women of the UAE. Established institutional contacts across government, industry, and community sectors to support daily news production.
- Produced breaking news, interviews, features, and in-depth reports under demanding daily deadlines, translating complex policies and technical information for broad audiences.
- Built an extensive network of government, industry, and community contacts and interviewed public officials, executives, subject-matter experts, and other stakeholders.
- Conducted interviews, monitored legal and public-sector developments, and produced deadline-driven news reports.
- Covered courts, police, transport, and expatriate affairs to produce accurate daily news stories.
- Developed relationships with public-sector and community sources to gather news information.
- Travelled internationally for aviation and tourism reporting assignments.
- Completed Reuters Foundation training in environmental reporting at the American University of Beirut.
Projects
Designed and developed an AI-enabled communications prototype focused on improving communications workflows and supporting day-to-day communications work.
Designed and developed an AI-assisted review prototype for sustainability communications, combining sustainability guidance with communications judgement to identify claims, evidence gaps, unclear or potentially misleading language, and other issues that may need attention before publication.